Course: Experiment Cookbook by WRKSHP tools

Course: Experiment Cookbook

Learn how to do Experiment Driven Innovation, learn to build effective experiments to get your product or startup towards Product Market Fit. Use the practical resources to get you there fast!

Course Overview

The course has 10 modules, covering experiment driven innovation, experiment design, running experiments, and interpreting the results, as well as 25 experiment recipes you can use right away.

Who's this course for?

✅ (Aspiring) Entrepreneurs
✅ Startup Founders
✅ Corporate Innovators and Intrapreneurs
✅ Small Business Owners
✅ Students

What you'll learn

You'll learn how to design and run your own experiments for Idea Validation, Problem Solution Fit, and Product Market Fit, supported by visual tools, practical experiment recipes, examples, and benchmark data.

Design effective experiments

Design effective experiments that will get you the results you need

Interpreting the Data

Interpreting the results of your experiment can be hard. This course will give you the handholds you need to make confident decisions.

25 Experiment Recipes

Includes 25 Experiment Recipes that you can tailor to your own situation with minimal effort, including paper prototyping, wizard of Oz, concierge experiments, online validation, smoke tests, and many more.

What's included?

File Icon 7 files Text Icon 92 text files


1. Introduction
About this Course
What you'll learn
How to get the most out of your course
Your Logbook
Checklist - Before you start
2. The Innovator's Trap
The Innovation Journey
The Innovator's Trap
Exercise: Find Pivots
Front Load your Risk
Inoculate Yourself against the Innovator's Trap
Exercise: Wiring Problems
Reading List
3. Experiment Driven Innovation
Build Measure Learn
Combining Multiple Experiments
Reading List
4. Designing Experiments
Designing Experiments
Risky Assumptions
Exercise: Riskiest Assumption
Your Hypothesis
Specific, testable action
Positive Results
Test subjects
How many subjects do you need?
Putting the hypothesis together
Your Method
Your Logbook
Exercise: Reverse-Engineer an Experiment
Tool: Riskiest Assumption Canvas
Tool: The Experiment Canvas
Exercise: Design an Experiment
A4 Experiment Canvas.pdf
46.9 KB
A4 Riskiest Assumption Canvas.pdf
33 KB
A1 Riskiest Assumption Canvas.pdf
33 KB
A1 Experiment Canvas.pdf
47.5 KB
Reading List
Preparing Experiments
Preparing Experiments
Finding Respondents
Your Logbook
Running Experiments
Running Experiments
Recording Results
Your Logbook
Interpreting Experiment Results
Interpreting Experiments
Pivot or Persevere
Validation and Statistics
Your Logbook
Closing the loop: Running Multiple Experiments
Tool: Experiment Outcome Canvas
A4 Experiment Outcome Canvas.pdf
39.8 KB
Experiments for Idea Validation
Idea Validation
Preparing for your experiment
Designing Experiments for Idea Validation
Running Experiments for Idea Validation
Interpreting Idea Validation Experiments
Observing and Asking Questions
Recipe 1: Friends & Family
Recipe 2: 'Exit Polls'
Recipe 3: Online Research
Recipe 4: Test the Competition
Recipe 7: Customer Safari
Recipe 6: Customer Journey
Recipe 5: Map the problem
Tools for Idea Validation Experiments
Experiments for Problem-Solution Fit
What is Problem Solution Fit?
Preparing for your experiment
Designing your Experiment
(Paper) Prototyping
Recipe 8: Smoke Test
Prototyping, Hollywood Style
Recipe 9: Fake it before you make it
Recipe 10: Concierge model
Recipe 11: Wizard of Oz
Recipe 12: Landing Page
Recipe 13: Waiting List
Recipe 14: Network Effect
Recipe 15: Upvote
Recipe 16: Pre-selling
Tools for Problem Solution Fit Experiments
Experiments for Product Market Fit
What is Product Market Fit?
Designing Experiments for Product-Market Fit
Tool: Pirate Metrics Canvas
Recipe 17: Pricing
Recipe 18: Viral Effect
Recipe 19: Daily Active Users
Recipe 20: Retention
Recipe 21: A/B
Recipe 22: Free drives Paid
Recipe 23: MVP Test
Recipe 24: Popup Store
Recipe 25: Raise the Price
A4 Pirate Metrics Canvas.pdf
40.9 KB
A1 Pirate Metrics Canvas.pdf
47.9 KB
Tools for Product Market Fit experiments