Learn how to do Experiment Driven Innovation, learn to build effective experiments to get your product or startup towards Product Market Fit. Use the practical resources to get you there fast!
The course has 10 modules, covering experiment driven innovation, experiment design, running experiments, and interpreting the results, as well as 25 experiment recipes you can use right away. The total material in this course adds up to well over 100.000 words - the length of two full management books.
Ready to Start Experimenting?
This course will boost your experiment design and validation skills with a practical framework. After completing this course, you'll have a cookbook with over 25 ready-to-use experiment recipes to start validating right away!
💡Idea Validation
5 experiments for Idea Validation, including Exit Polls and Smoke Tests.
❤️Problem-Solution
7 experiments to validate Problem Solution Fit, including Wizard of Oz and Landing Page experiments
💰Product-Market Fit
12 experiments to prove Product-Market Fit, including pricing experiments, pre-selling, and virals.
🍳 25 Recipes
Includes 25 Experiment Recipes that you can tailor to your own situation with minimal effort.
🤯 Experiment Design
Learn how to design effective experiments that will get you the results you need - and what to do if they don't perform as expected.
🤖Data Analysis
Interpreting the results of your experiment can be hard. This course will give you the handholds you need to make confident decisions based on your data.
⚡️Lean Innovation
Learn all about the Build-Measure-Learn loop, validating assumptions and structured experiments.
📚Reading List
Every chapter of the course has a reading list with tons of extra material for you to explore.
🛠Tools
The course also covers tools like the Riskiest Assumption Mapper, Experiment Designer, Experiment Result Canvas and many more in detail.
What others say
Over 150 people have followed this course. Here is some of their feedback. 🚀
Dave S.
⭐️ ⭐️ ⭐️ ⭐️ "Everything was easy to understand and could be used immediately."
Martijn P.
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ "Great content, please continue to inspire and educate us."
Diana F.
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ "This is great. Well thought out, well designed, solid aesthetics. Keep rockin'!"
✅ (Aspiring) Entrepreneurs ✅ Startup Founders ✅ Executives ✅ Corporate Innovators and Intrapreneurs ✅ Small Business Owners ✅ Students
This course includes
🔑 Immediate access to all the content 📖 Digital and printable worksheets 📝 Assignments to apply your new skills 🙌 A reading list with every chapter 🛠 An introduction to 4 easy to learn tools 🏗 25 Step-by-steprecipes for ready to use experiments 💡 100K words of curated and practical knowledge 🎖 Certificate of completion
What you'll learn
You'll learn how to design and run your own experiments for Idea Validation, Problem Solution Fit, and Product Market Fit, supported by visual tools, practical experiment recipes, examples, and benchmark data.
About the author
Hi! 👋 My name is Erik van der Pluijm. I'm a Generative AI addict, venture builder, startup founder, author and innovator. I have helped hundreds of companies and startups with innovation over the past 10 years.
I have created WRKSHP because I want to help more people build amazing new startups 🚀.