{"heading":"Contents","id":11133302,"theme":{"name":"none","colors":{"background":"#ffffff","button":"#0000ff","buttonText":"#ffffff","heading":"#36434d","text":"#5e6971"},"background":{"blend":"multiply","blur":0,"contrast":75,"grayscale":100,"opacity":38,"url":null}},"button":{"text":null,"url":null},"enrollmentsClosed":false,"fileCounts":{"file":"9 files","text":"101 text files","video":null},"includedHeading":"What's included?","preLaunch":false,"products":null,"sections":[{"id":108827,"default":true,"name":"Contents","description":null,"blocks":[]},{"id":108828,"default":false,"name":"1. Introduction","description":"

","blocks":[{"id":338880,"icon":"file-text-o","title":"Introduction","length":null,"filesize":null,"preview":true,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108828-1-introduction/338880-introduction"}},{"id":317310,"icon":"file-text-o","title":"About this Course","length":null,"filesize":null,"preview":true,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108828-1-introduction/317310-about-this-course"}},{"id":317311,"icon":"file-text-o","title":"What you'll learn","length":null,"filesize":null,"preview":true,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108828-1-introduction/317311-what-you-ll-learn"}},{"id":317312,"icon":"file-text-o","title":"How to get the most out of your course","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108828-1-introduction/317312-how-to-get-the-most-out-of-your-course"}},{"id":317399,"icon":"file-text-o","title":"Your Logbook","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108828-1-introduction/317399-your-logbook"}},{"id":317397,"icon":"file-text-o","title":"Checklist - Before you start","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108828-1-introduction/317397-checklist-before-you-start"}}]},{"id":115834,"default":false,"name":"2. Why Experiments?","description":"","blocks":[{"id":338881,"icon":"file-text-o","title":"The Innovator's Trap","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/115834-2-why-experiments/338881-the-innovator-s-trap"}},{"id":338888,"icon":"file-text-o","title":"Exercise: Find Pivots","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/115834-2-why-experiments/338888-exercise-find-pivots"}},{"id":338884,"icon":"file-text-o","title":"The Innovation Journey","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/115834-2-why-experiments/338884-the-innovation-journey"}},{"id":338891,"icon":"file-text-o","title":"Front Load your Risk","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/115834-2-why-experiments/338891-front-load-your-risk"}},{"id":338892,"icon":"file-text-o","title":"Avoiding the Innovator's Trap","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/115834-2-why-experiments/338892-avoiding-the-innovator-s-trap"}},{"id":338895,"icon":"file-text-o","title":"Exercise: Wiring Problems","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/115834-2-why-experiments/338895-exercise-wiring-problems"}},{"id":338957,"icon":"file-text-o","title":"Reading List","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/115834-2-why-experiments/338957-reading-list"}}]},{"id":108829,"default":false,"name":"3. Lean Innovation ","description":"","blocks":[{"id":351010,"icon":"file-text-o","title":"What is Lean Innovation?","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108829-3-lean-innovation/351010-what-is-lean-innovation"}},{"id":317313,"icon":"file-text-o","title":"How do you learn? The Build-Measure-Learn Loop","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108829-3-lean-innovation/317313-how-do-you-learn-the-build-measure-learn-loop"}},{"id":317318,"icon":"file-text-o","title":"Learn by validating your assumptions","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108829-3-lean-innovation/317318-learn-by-validating-your-assumptions"}},{"id":317360,"icon":"file-text-o","title":"Experiments: Structured Validation","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108829-3-lean-innovation/317360-experiments-structured-validation"}},{"id":351018,"icon":"file-text-o","title":"The Ingredients of an Experiment","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108829-3-lean-innovation/351018-the-ingredients-of-an-experiment"}},{"id":339840,"icon":"file-text-o","title":"Experiments and Build Measure Learn","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108829-3-lean-innovation/339840-experiments-and-build-measure-learn"}},{"id":317325,"icon":"file-text-o","title":"Reading List","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108829-3-lean-innovation/317325-reading-list"}}]},{"id":119262,"default":false,"name":"4. Selecting Experiments","description":"","blocks":[{"id":351019,"icon":"file-text-o","title":"Types of Experiments","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/119262-4-selecting-experiments/351019-types-of-experiments"}},{"id":351020,"icon":"file-text-o","title":"Choose the Right Experiment","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/119262-4-selecting-experiments/351020-choose-the-right-experiment"}},{"id":351021,"icon":"paperclip","title":"A4_Cookbook_Cheatsheet.pdf","length":null,"filesize":"75.4 KB","preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/119262-4-selecting-experiments/351021-a4_cookbook_cheatsheet-pdf"}}]},{"id":108833,"default":false,"name":"5. Designing Experiments ","description":"

","blocks":[{"id":341122,"icon":"file-text-o","title":"Designing Experiments","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108833-5-designing-experiments/341122-designing-experiments"}},{"id":341983,"icon":"file-text-o","title":"Qualitative vs Quantitative","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108833-5-designing-experiments/341983-qualitative-vs-quantitative"}},{"id":317319,"icon":"file-text-o","title":"Risky Assumptions","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108833-5-designing-experiments/317319-risky-assumptions"}},{"id":341125,"icon":"file-text-o","title":"Exercise: Riskiest Assumption","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108833-5-designing-experiments/341125-exercise-riskiest-assumption"}},{"id":317401,"icon":"file-text-o","title":"Your Hypothesis","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108833-5-designing-experiments/317401-your-hypothesis"}},{"id":341126,"icon":"file-text-o","title":"Specific, testable action","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108833-5-designing-experiments/341126-specific-testable-action"}},{"id":341128,"icon":"file-text-o","title":"Positive Results","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108833-5-designing-experiments/341128-positive-results"}},{"id":341130,"icon":"file-text-o","title":"Prediction","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108833-5-designing-experiments/341130-prediction"}},{"id":341129,"icon":"file-text-o","title":"Test subjects","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108833-5-designing-experiments/341129-test-subjects"}},{"id":341135,"icon":"file-text-o","title":"How many test subjects do you need?","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108833-5-designing-experiments/341135-how-many-test-subjects-do-you-need"}},{"id":341137,"icon":"file-text-o","title":"Putting the hypothesis together","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108833-5-designing-experiments/341137-putting-the-hypothesis-together"}},{"id":317402,"icon":"file-text-o","title":"Your Method","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108833-5-designing-experiments/317402-your-method"}},{"id":338991,"icon":"file-text-o","title":"Your Logbook","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108833-5-designing-experiments/338991-your-logbook"}},{"id":338981,"icon":"file-text-o","title":"Exercise: Reverse-Engineer an Experiment","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108833-5-designing-experiments/338981-exercise-reverse-engineer-an-experiment"}},{"id":338983,"icon":"file-text-o","title":"Exercise: Design an Experiment","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108833-5-designing-experiments/338983-exercise-design-an-experiment"}},{"id":341154,"icon":"file-text-o","title":"Reading List","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108833-5-designing-experiments/341154-reading-list"}}]},{"id":108855,"default":false,"name":"6. Preparing Experiments","description":"","blocks":[{"id":317329,"icon":"file-text-o","title":"Preparing Experiments","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108855-6-preparing-experiments/317329-preparing-experiments"}},{"id":351034,"icon":"file-text-o","title":"The Experiment Team","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108855-6-preparing-experiments/351034-the-experiment-team"}},{"id":317404,"icon":"file-text-o","title":"Finding Test Subjects","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108855-6-preparing-experiments/317404-finding-test-subjects"}},{"id":342054,"icon":"file-text-o","title":"What does my Experiment Cost?","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108855-6-preparing-experiments/342054-what-does-my-experiment-cost"}},{"id":342056,"icon":"file-text-o","title":"Fine tune your protocol and materials","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108855-6-preparing-experiments/342056-fine-tune-your-protocol-and-materials"}},{"id":342057,"icon":"file-text-o","title":"Do a Dry-Run","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108855-6-preparing-experiments/342057-do-a-dry-run"}}]},{"id":108838,"default":false,"name":"7. Running Experiments","description":"","blocks":[{"id":317334,"icon":"file-text-o","title":"Running Experiments","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108838-7-running-experiments/317334-running-experiments"}},{"id":317407,"icon":"file-text-o","title":"Recording Results","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108838-7-running-experiments/317407-recording-results"}},{"id":338988,"icon":"file-text-o","title":"What to record?","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108838-7-running-experiments/338988-what-to-record"}},{"id":343347,"icon":"file-text-o","title":"How to record","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108838-7-running-experiments/343347-how-to-record"}}]},{"id":108854,"default":false,"name":"8. Interpreting Experiment Results","description":"","blocks":[{"id":317335,"icon":"file-text-o","title":"Interpreting Experiments","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108854-8-interpreting-experiment-results/317335-interpreting-experiments"}},{"id":317403,"icon":"file-text-o","title":"Clean your data!","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108854-8-interpreting-experiment-results/317403-clean-your-data"}},{"id":343863,"icon":"file-text-o","title":"Interpreting Qualitative Data","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108854-8-interpreting-experiment-results/343863-interpreting-qualitative-data"}},{"id":343866,"icon":"file-text-o","title":"Interpreting Quantitative Data","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108854-8-interpreting-experiment-results/343866-interpreting-quantitative-data"}},{"id":343867,"icon":"file-text-o","title":"Making Decisions","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108854-8-interpreting-experiment-results/343867-making-decisions"}},{"id":317405,"icon":"file-text-o","title":"Pivot or Persevere","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108854-8-interpreting-experiment-results/317405-pivot-or-persevere"}},{"id":317406,"icon":"file-text-o","title":"Closing the Loop: Running Multiple Experiments","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108854-8-interpreting-experiment-results/317406-closing-the-loop-running-multiple-experiments"}}]},{"id":108841,"default":false,"name":"9. Experiments for Idea Validation","description":"

What is Idea Validation?
Practical experiment recipes

","blocks":[{"id":317342,"icon":"file-text-o","title":"Idea Validation","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108841-9-experiments-for-idea-validation/317342-idea-validation"}},{"id":317343,"icon":"file-text-o","title":"Preparing for your experiment","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108841-9-experiments-for-idea-validation/317343-preparing-for-your-experiment"}},{"id":317345,"icon":"file-text-o","title":"Designing Experiments for Idea Validation","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108841-9-experiments-for-idea-validation/317345-designing-experiments-for-idea-validation"}},{"id":317430,"icon":"file-text-o","title":"Interpreting Idea Validation Experiments","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108841-9-experiments-for-idea-validation/317430-interpreting-idea-validation-experiments"}},{"id":317346,"icon":"file-text-o","title":"Observing and Asking Questions","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108841-9-experiments-for-idea-validation/317346-observing-and-asking-questions"}},{"id":344188,"icon":"file-text-o","title":"Exercise: Good and Bad Questions","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108841-9-experiments-for-idea-validation/344188-exercise-good-and-bad-questions"}},{"id":317348,"icon":"file-text-o","title":"Recipe 1: Friends & Family","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108841-9-experiments-for-idea-validation/317348-recipe-1-friends-family"}},{"id":317349,"icon":"file-text-o","title":"Recipe 2: 'Exit Polls'","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108841-9-experiments-for-idea-validation/317349-recipe-2-exit-polls"}},{"id":317355,"icon":"file-text-o","title":"Recipe 3: Map the Problem","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108841-9-experiments-for-idea-validation/317355-recipe-3-map-the-problem"}},{"id":317350,"icon":"file-text-o","title":"Recipe 4: Online Research","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108841-9-experiments-for-idea-validation/317350-recipe-4-online-research"}},{"id":317356,"icon":"file-text-o","title":"Recipe 5: Fake Button (Smoke Test)","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108841-9-experiments-for-idea-validation/317356-recipe-5-fake-button-smoke-test"}}]},{"id":108842,"default":false,"name":"10. Experiments for Problem-Solution Fit","description":"

What is Problem Solution Fit?

","blocks":[{"id":317365,"icon":"file-text-o","title":"What is Problem Solution Fit?","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108842-10-experiments-for-problem-solution-fit/317365-what-is-problem-solution-fit"}},{"id":317364,"icon":"file-text-o","title":"Working towards Problem Solution Fit","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108842-10-experiments-for-problem-solution-fit/317364-working-towards-problem-solution-fit"}},{"id":317362,"icon":"file-text-o","title":"Riskiest Assumptions for Problem-Solution Fit","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108842-10-experiments-for-problem-solution-fit/317362-riskiest-assumptions-for-problem-solution-fit"}},{"id":317367,"icon":"file-text-o","title":"(Paper) Prototyping","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108842-10-experiments-for-problem-solution-fit/317367-paper-prototyping"}},{"id":317366,"icon":"file-text-o","title":"How sophisticated should your prototype be?","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108842-10-experiments-for-problem-solution-fit/317366-how-sophisticated-should-your-prototype-be"}},{"id":317368,"icon":"file-text-o","title":"Fake it before you make it","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108842-10-experiments-for-problem-solution-fit/317368-fake-it-before-you-make-it"}},{"id":317354,"icon":"file-text-o","title":"Recipe 6: Does it Resonate","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108842-10-experiments-for-problem-solution-fit/317354-recipe-6-does-it-resonate"}},{"id":317377,"icon":"file-text-o","title":"Recipe 7: Upvote","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108842-10-experiments-for-problem-solution-fit/317377-recipe-7-upvote"}},{"id":317351,"icon":"file-text-o","title":"Recipe 8: Test the Competition","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108842-10-experiments-for-problem-solution-fit/317351-recipe-8-test-the-competition"}},{"id":317352,"icon":"file-text-o","title":"Recipe 9: Customer Journey","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108842-10-experiments-for-problem-solution-fit/317352-recipe-9-customer-journey"}},{"id":317371,"icon":"file-text-o","title":"Recipe 10: Wizard of Oz","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108842-10-experiments-for-problem-solution-fit/317371-recipe-10-wizard-of-oz"}},{"id":351058,"icon":"file-text-o","title":"Recipe 11: Advertisement","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108842-10-experiments-for-problem-solution-fit/351058-recipe-11-advertisement"}},{"id":317372,"icon":"file-text-o","title":"Recipe 12: Landing Page","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108842-10-experiments-for-problem-solution-fit/317372-recipe-12-landing-page"}}]},{"id":108843,"default":false,"name":"11. Experiments for Product Market Fit","description":"","blocks":[{"id":317380,"icon":"file-text-o","title":"What is Product Market Fit?","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108843-11-experiments-for-product-market-fit/317380-what-is-product-market-fit"}},{"id":354726,"icon":"file-text-o","title":"How do you know you have achieved Product Market Fit?","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108843-11-experiments-for-product-market-fit/354726-how-do-you-know-you-have-achieved-product-market-fit"}},{"id":354727,"icon":"file-text-o","title":"AARRR! Pirate Metrics!","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108843-11-experiments-for-product-market-fit/354727-aarrr-pirate-metrics"}},{"id":354728,"icon":"file-text-o","title":"Steps toward Product Market Fit","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108843-11-experiments-for-product-market-fit/354728-steps-toward-product-market-fit"}},{"id":317383,"icon":"file-text-o","title":"MVP","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108843-11-experiments-for-product-market-fit/317383-mvp"}},{"id":317373,"icon":"file-text-o","title":"Recipe 13: Waiting List","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108843-11-experiments-for-product-market-fit/317373-recipe-13-waiting-list"}},{"id":317420,"icon":"file-text-o","title":"Recipe 14: Pre-selling","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108843-11-experiments-for-product-market-fit/317420-recipe-14-pre-selling"}},{"id":351324,"icon":"file-text-o","title":"Recipe 15: Crowdfunding","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108843-11-experiments-for-product-market-fit/351324-recipe-15-crowdfunding"}},{"id":317425,"icon":"file-text-o","title":"Recipe 16: Popup Store","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108843-11-experiments-for-product-market-fit/317425-recipe-16-popup-store"}},{"id":317369,"icon":"file-text-o","title":"Recipe 17: Concierge model","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108843-11-experiments-for-product-market-fit/317369-recipe-17-concierge-model"}},{"id":317393,"icon":"file-text-o","title":"Recipe 18: Free drives Paid","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108843-11-experiments-for-product-market-fit/317393-recipe-18-free-drives-paid"}},{"id":317387,"icon":"file-text-o","title":"Recipe 19: Viral Effect","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108843-11-experiments-for-product-market-fit/317387-recipe-19-viral-effect"}},{"id":317375,"icon":"file-text-o","title":"Recipe 20: Network Effect","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108843-11-experiments-for-product-market-fit/317375-recipe-20-network-effect"}},{"id":317390,"icon":"file-text-o","title":"Recipe 21: Retention","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108843-11-experiments-for-product-market-fit/317390-recipe-21-retention"}},{"id":317386,"icon":"file-text-o","title":"Recipe 22: Pricing","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108843-11-experiments-for-product-market-fit/317386-recipe-22-pricing"}},{"id":317614,"icon":"file-text-o","title":"Recipe 23: Raise the Price","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108843-11-experiments-for-product-market-fit/317614-recipe-23-raise-the-price"}},{"id":317391,"icon":"file-text-o","title":"Recipe 24: Beta / Soft Launch","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108843-11-experiments-for-product-market-fit/317391-recipe-24-beta-soft-launch"}},{"id":317385,"icon":"file-text-o","title":"Recipe 25: MVP Test","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/108843-11-experiments-for-product-market-fit/317385-recipe-25-mvp-test"}}]},{"id":119265,"default":false,"name":"12. Tools","description":"","blocks":[{"id":317400,"icon":"file-text-o","title":"Tool: Riskiest Assumption Canvas","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/119265-12-tools/317400-tool-riskiest-assumption-canvas"}},{"id":317324,"icon":"file-text-o","title":"Tool: The Experiment Canvas","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/119265-12-tools/317324-tool-the-experiment-canvas"}},{"id":317408,"icon":"file-text-o","title":"Tool: Experiment Outcome Canvas","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/119265-12-tools/317408-tool-experiment-outcome-canvas"}},{"id":317438,"icon":"file-text-o","title":"Tool: Pirate Metrics Canvas","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/119265-12-tools/317438-tool-pirate-metrics-canvas"}},{"id":317414,"icon":"paperclip","title":"A4 Riskiest Assumption Canvas.pdf","length":null,"filesize":"33 KB","preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/119265-12-tools/317414-a4-riskiest-assumption-canvas-pdf"}},{"id":317411,"icon":"paperclip","title":"A1 Riskiest Assumption Canvas.pdf","length":null,"filesize":"33 KB","preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/119265-12-tools/317411-a1-riskiest-assumption-canvas-pdf"}},{"id":317410,"icon":"paperclip","title":"A4 Experiment Canvas.pdf","length":null,"filesize":"46.9 KB","preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/119265-12-tools/317410-a4-experiment-canvas-pdf"}},{"id":317412,"icon":"paperclip","title":"A1 Experiment Canvas.pdf","length":null,"filesize":"47.5 KB","preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/119265-12-tools/317412-a1-experiment-canvas-pdf"}},{"id":317413,"icon":"paperclip","title":"A4 Experiment Outcome Canvas.pdf","length":null,"filesize":"39.8 KB","preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/119265-12-tools/317413-a4-experiment-outcome-canvas-pdf"}},{"id":317440,"icon":"paperclip","title":"A1 Pirate Metrics Canvas.pdf","length":null,"filesize":"47.9 KB","preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/119265-12-tools/317440-a1-pirate-metrics-canvas-pdf"}},{"id":317439,"icon":"paperclip","title":"A4 Pirate Metrics Canvas.pdf","length":null,"filesize":"40.9 KB","preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/119265-12-tools/317439-a4-pirate-metrics-canvas-pdf"}},{"id":487794,"icon":"cloud","title":"100 Interview Questions","length":null,"filesize":null,"preview":false,"download":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/experiment-cookbook/buy?term=full","visit":"/courses/experiment-cookbook/119265-12-tools/487794-100-interview-questions"}}]}],"showFileCount":true}