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What is a Startup Idea? Why do you need one? When is it a good idea? This first (primer) section dives right in with some of the core concepts we'll use throughout the course, and gives you a detailed overview of what's in the rest of the course.

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Before you start on the - potentially life changing - journey of building a startup, you need to know why you want to do that. That is important, among other things, because it will help you decide the best direction to take later on.

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Let’s face it. The point of view you have defined in the previous model is just a nicely packaged stack of assumptions, since they have not been tested against the real world.

You need to start understanding what the problem you want to solve and your point of view mean to the people that have the problem in the first place: your customers. What do they think?

Learn to fall in love with the problem.

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There is no single right solution. It's vital to come up with a lot of options to choose from, and you can use creative tricks to make coming up with them a lot easier!

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