The Persona Tool Guide is a step-by-step guide to the tools you need to really understand your customer. Find out what makes your customers tick, what they really care for, and keep track of their deepest needs. Get to know your customer better today.
Who should use this Tool Guide?
✅ (Aspiring) Entrepreneurs ✅ Corporate Innovators and Intrapreneurs ✅ Founders ✅ Product Owners ✅ Marketeers ✅ Salespeople ✅ Small Business Owners ✅ Students
Basically anyone looking to better understand their customers benefits from using the Persona Tool Guide.
Includes filled example canvases with explanation. New examples added in the latest version.
A detailed step-by-step guide with everything you need to create effective personas using the Persona Canvas
Background and theory
Learn why and when you can use personas in your design journey, what makes a good persona, and what to watch out for
Includes the Persona Canvas on A4 and A1 (extra large) size, ready to print and free use in your own workshops, as well as a Powerpoint Template.
What you'll get in this Tool Guide
📘 High quality well designed e-book 🔑 Immediate access to the complete content ✅ Step-by-step instructions 🔬 Detailed examples with explanation 🔧 Downloadable canvases to use in your workshops 🙌 Extra links and resources to dive even deeper 👉 Workshop Screenplay to run your own workshop