About this Course




This course comprises of four main parts: 

  1. An introduction in the theory and practice behind experiment driven innovation (Modules 1, 2, 3, 4)

  2. A step by step guide to designing, running, and interpreting experiments (Modules 5, 6, 7, 8)

  3. Guidelines per Innovation Stage (Modules 9, 10, 11) with Cookbook Recipes

  4. Useful tools (Module 12)


Per Module

The structure of this course is as follows:

  1. Introduction - General information about the course and structure.

  2. Why Experiments? - Why Validation and Experiments are important. This module dives into background theory on the pitfalls of Innovation

  3. Lean Innovation - What is lean innovation? What is Build-Measure-Learn? What are experiments?

  4. What Experiment Should You Run? - Different types of experiments, how to choose depending on your assumption and where you are in the innovation journey

  5. Designing Experiments - The nitty-gritty on designing experiments, riskiest assumptions, and hypotheses

  6. Preparing Experiments - Guidelines for preparing your experiment

  7. Running Experiments - Guidelines for running experiments

  8. Interpreting Experiment Results - Guidelines for interpreting experiment data

  9. Experiments for Idea Validation / Problem-Market Fit - How to adapt experiments for this stage plus recipes

  10. Experiments for Problem-Solution Fit - How to adapt experiments for this stage plus recipes

  11. Experiments for Product-Market Fit - How to adapt experiments for this stage plus recipes

  12. Tools All Visual and Calculator Tools


This course is meant for innovators, entrepreneurs, founders, corporate intrapreneurs, consultants, and anyone else involved in innovation who wants to learn to run better experiments. 

The course deals with qualitative and quantitative experiments, and offline as well as online experiments. 


You can use the experiments in this course at any stage of the startup journey, but the examples focus on the earlier stages of idea validation and problem-market fit, problem solution fit, and product market fit. 

The goal of the course is to:

  • Give you a deeper understanding of experiment driven innovation

  • Give you the tools, skills, and knowledge to design your own experiments

  • Give you 25 practical experiment recipes you can use almost immediately

  • Give you inspiration for your own experiment recipes