An introduction in the theory and practice behind experiment driven innovation (Modules 1, 2, 3, 4)
A step by step guide to designing, running, and interpreting experiments (Modules 5, 6, 7, 8)
Guidelines per Innovation Stage (Modules 9, 10, 11) with Cookbook Recipes
Useful tools (Module 12)
The structure of this course is as follows:
Introduction - General information about the course and structure.
Why Experiments? - Why Validation and Experiments are important. This module dives into background theory on the pitfalls of Innovation
Lean Innovation - What is lean innovation? What is Build-Measure-Learn? What are experiments?
What Experiment Should You Run? - Different types of experiments, how to choose depending on your assumption and where you are in the innovation journey
Designing Experiments - The nitty-gritty on designing experiments, riskiest assumptions, and hypotheses
Preparing Experiments - Guidelines for preparing your experiment
Running Experiments - Guidelines for running experiments
Interpreting Experiment Results - Guidelines for interpreting experiment data
Experiments for Idea Validation / Problem-Market Fit - How to adapt experiments for this stage plus recipes
Experiments for Problem-Solution Fit - How to adapt experiments for this stage plus recipes
Experiments for Product-Market Fit - How to adapt experiments for this stage plus recipes
Tools All Visual and Calculator Tools
This course is meant for innovators, entrepreneurs, founders, corporate intrapreneurs, consultants, and anyone else involved in innovation who wants to learn to run better experiments.
The course deals with qualitative and quantitative experiments, and offline as well as online experiments.
You can use the experiments in this course at any stage of the startup journey, but the examples focus on the earlier stages of idea validation and problem-market fit, problem solution fit, and product market fit.
The goal of the course is to:
Give you a deeper understanding of experiment driven innovation
Give you the tools, skills, and knowledge to design your own experiments
Give you 25 practical experiment recipes you can use almost immediately
Give you inspiration for your own experiment recipes
Course: Experiment Cookbook
Learn how to do Experiment Driven Innovation, learn to build effective experiments to get your product or startup towards Product Market Fit. Use the practical resources to get you there fast!