Course: Find Your Next Startup Idea

Learn how to quickly and reliably come up with hundreds of amazing new ideas and business models for your next startup.
Module 1. Introduction
Course Overview
Innovation: Going from 'Zero' to 'One' (*)
The Startup Journey
Why it is hard: Inertia and Uncertainty
Search vs Execute
Nine Key Ingredients for a Successful Innovator
It's not magic
The creative process
Don’t be a planoholic
Your Logbook
Checklist - Before you start
Reading List Module 1
Module 2. Goals
What is a ‘good’ startup idea?
Tool: Ikigai
Tool: Golden Circle
Your Starting Point
Tool: Design Criteria
Checklist - Module 2
Reading List Module 2
A4 Golden Circle Canvas.pdf
32 KB
A4 Ikigai Canvas.pdf
32.4 KB
A4 Design Criteria Canvas.pdf
32.5 KB
A1 Golden Circle Canvas.pdf
32.2 KB
A1 Design Criteria Canvas.pdf
32.5 KB
A1 Ikigai Canvas.pdf
32.5 KB
Module 3. The Problem you Solve
Your Point of View as a Mental Model
Curiosity as your Superpower
Understand the problem
Your Customer
Tool: Persona Canvas
Tool: Customer Journey Canvas
Reading List Module 3
A4 Customer Journey.pdf
40.2 KB
A4 Persona Canvas.pdf
43.1 KB
A4 Customer Need Canvas.pdf
31.4 KB
A1 Persona Canvas.pdf
57.8 KB
A1 Customer Journey.pdf
53.1 KB
A1 Customer Need Canvas.pdf
31.4 KB
Module 4. Generating Ideas
How to Trick Your Brain into going into Creative Mode
Creativity happens when you get out of the way
Getting More Ideas
Exercise: Creativity
Module 4. Creativity Quiz
Starting points for Innovation
Ideation - What If questions.pdf
130 KB
Tool: Wall of Ideas
Example: Robinhood
Tool: Creative Matrix
Tool: Business Model Patterns
A3_Business Model Patterns.pdf
149 KB
100 ideas that show up in every ideation session
Reading List Module 4
Module 5. Filtering Ideas
Filtering Ideas
Filter Techniques
Tool: Affinity Map (Clustering)
Tool: Sorting
Tool: Risk / Reward Matrix
Tool: Mini Propositions
Tool: SWOT Canvas
Tool: Design Criteria Score Card
Checklist Module 5
Reading List Module 5
Exercise: Validate your Mini Propositions
Design Criteria Scorecard Template
A4 SWOT Canvas.pdf
31.5 KB
A1 SWOT Canvas.pdf
31.5 KB
A4 Risk Reward Matrix.pdf
32 KB
A1 Risk Reward Matrix.pdf
32 KB
Module 6. Validating Ideas
What is validation?
Exercise: Back of the Napkin
Bring on the 'Science'!
Riskiest Assumptions
Your Hypothesis
Define your Experiment
Prototypes and Types of Experiments
Finding Respondents
Pivot or Persevere
Validation and Statistics
Tool: Riskiest Assumption Canvas
Tool: Experiment Canvas
Tool: Experiment Outcome Canvas
Checklist - Module 6
Reading List Module 6
Visual Startup Calculator
A4 Experiment Outcome Canvas.pdf
39.8 KB
A4 Experiment Canvas.pdf
46.9 KB
A1 Experiment Canvas.pdf
47.5 KB
Startup Calculator (Google Sheet)
Module 7. Iterate!
Did you reach your goal?
Reading List Module 7