Course: Find Your Next Startup Idea
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Module 1. Introduction
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Introduction
Course Overview
Innovation: Going from 'Zero' to 'One' (*)
The Startup Journey
Why it is hard: Inertia and Uncertainty
Search vs Execute
Nine Key Ingredients for a Successful Innovator
It's not magic
The creative process
Donโt be a planoholic
Your Logbook
Checklist - Before you start
Reading List Module 1
Module 2. Goals
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Why?
What is a โgoodโ startup idea?
Tool: Ikigai
Tool: Golden Circle
Your Starting Point
Tool: Design Criteria
Checklist - Module 2
Reading List Module 2
A4 Golden Circle Canvas.pdf
A4 Ikigai Canvas.pdf
A4 Design Criteria Canvas.pdf
A1 Golden Circle Canvas.pdf
A1 Design Criteria Canvas.pdf
A1 Ikigai Canvas.pdf
Module 3. The Problem you Solve
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Your Point of View as a Mental Model
Curiosity as your Superpower
Understand the problem
Your Customer
Tool: Persona Canvas
Tool: Customer Journey Canvas
Reading List Module 3
A4 Customer Journey.pdf
A4 Persona Canvas.pdf
A4 Customer Need Canvas.pdf
A1 Persona Canvas.pdf
A1 Customer Journey.pdf
A1 Customer Need Canvas.pdf
Module 4. Generating Ideas
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Creativity
How to Trick Your Brain into going into Creative Mode
Creativity happens when you get out of the way
Getting More Ideas
Exercise: Creativity
Module 4. Creativity Quiz
Starting points for Innovation
Ideation - What If questions.pdf
Tool: Wall of Ideas
Example: Robinhood
Tool: Creative Matrix
Tool: Business Model Patterns
A3_Business Model Patterns.pdf
100 ideas that show up in every ideation session
Reading List Module 4
Module 5. Filtering Ideas
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Filtering Ideas
Filter Techniques
Tool: Affinity Map (Clustering)
Tool: Sorting
Tool: Risk / Reward Matrix
Tool: Mini Propositions
Tool: SWOT Canvas
Tool: Design Criteria Score Card
Checklist Module 5
Reading List Module 5
Exercise: Validate your Mini Propositions
Design Criteria Scorecard Template
A4 SWOT Canvas.pdf
A1 SWOT Canvas.pdf
A4 Risk Reward Matrix.pdf
A1 Risk Reward Matrix.pdf
Module 6. Validating Ideas
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What is validation?
Exercise: Back of the Napkin
Bring on the 'Science'!
Riskiest Assumptions
Your Hypothesis
Define your Experiment
Prototypes and Types of Experiments
Finding Respondents
Data!
Pivot or Persevere
Validation and Statistics
Tool: Riskiest Assumption Canvas
Tool: Experiment Canvas
Tool: Experiment Outcome Canvas
Checklist - Module 6
Reading List Module 6
Visual Startup Calculator
A4 Experiment Outcome Canvas.pdf
A4 Experiment Canvas.pdf
A1 Experiment Canvas.pdf
Startup Calculator (Google Sheet)
Module 7. Iterate!
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Did you reach your goal?
Reading List Module 7
Products
Course
Section
Lesson
Your Customer
Your Customer
Course: Find Your Next Startup Idea
Buy now
Learn more
This section is
delayed by 0 days.
Module 1. Introduction
Introduction
Course Overview
Innovation: Going from 'Zero' to 'One' (*)
The Startup Journey
Why it is hard: Inertia and Uncertainty
Search vs Execute
Nine Key Ingredients for a Successful Innovator
It's not magic
The creative process
Donโt be a planoholic
Your Logbook
Checklist - Before you start
Reading List Module 1
This section is
delayed by 0 days.
Module 2. Goals
Why?
What is a โgoodโ startup idea?
Tool: Ikigai
Tool: Golden Circle
Your Starting Point
Tool: Design Criteria
Checklist - Module 2
Reading List Module 2
A4 Golden Circle Canvas.pdf
A4 Ikigai Canvas.pdf
A4 Design Criteria Canvas.pdf
A1 Golden Circle Canvas.pdf
A1 Design Criteria Canvas.pdf
A1 Ikigai Canvas.pdf
This section is
delayed by 0 days.
Module 3. The Problem you Solve
Your Point of View as a Mental Model
Curiosity as your Superpower
Understand the problem
Your Customer
Tool: Persona Canvas
Tool: Customer Journey Canvas
Reading List Module 3
A4 Customer Journey.pdf
A4 Persona Canvas.pdf
A4 Customer Need Canvas.pdf
A1 Persona Canvas.pdf
A1 Customer Journey.pdf
A1 Customer Need Canvas.pdf
This section is
delayed by 0 days.
Module 4. Generating Ideas
Creativity
How to Trick Your Brain into going into Creative Mode
Creativity happens when you get out of the way
Getting More Ideas
Exercise: Creativity
Module 4. Creativity Quiz
Starting points for Innovation
Ideation - What If questions.pdf
Tool: Wall of Ideas
Example: Robinhood
Tool: Creative Matrix
Tool: Business Model Patterns
A3_Business Model Patterns.pdf
100 ideas that show up in every ideation session
Reading List Module 4
This section is
delayed by 0 days.
Module 5. Filtering Ideas
Filtering Ideas
Filter Techniques
Tool: Affinity Map (Clustering)
Tool: Sorting
Tool: Risk / Reward Matrix
Tool: Mini Propositions
Tool: SWOT Canvas
Tool: Design Criteria Score Card
Checklist Module 5
Reading List Module 5
Exercise: Validate your Mini Propositions
Design Criteria Scorecard Template
A4 SWOT Canvas.pdf
A1 SWOT Canvas.pdf
A4 Risk Reward Matrix.pdf
A1 Risk Reward Matrix.pdf
This section is
delayed by 0 days.
Module 6. Validating Ideas
What is validation?
Exercise: Back of the Napkin
Bring on the 'Science'!
Riskiest Assumptions
Your Hypothesis
Define your Experiment
Prototypes and Types of Experiments
Finding Respondents
Data!
Pivot or Persevere
Validation and Statistics
Tool: Riskiest Assumption Canvas
Tool: Experiment Canvas
Tool: Experiment Outcome Canvas
Checklist - Module 6
Reading List Module 6
Visual Startup Calculator
A4 Experiment Outcome Canvas.pdf
A4 Experiment Canvas.pdf
A1 Experiment Canvas.pdf
Startup Calculator (Google Sheet)
This section is
delayed by 0 days.
Module 7. Iterate!
Did you reach your goal?
Reading List Module 7
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