Module 3. The Problem you Solve

Letโ€™s face it. The point of view you have defined in the previous model is just a nicely packaged stack of assumptions, since they have not been tested against the real world.

You need to start understanding what the problem you want to solve and your point of view mean to the people that have the problem in the first place: your customers. What do they think?

Learn to fall in love with the problem.