Innovation: Going from 'Zero' to 'One' (*)
Innovation: Going from 'Zero' to 'One' (*)
Look around you, right now. Realize the following: once upon a time, everything you see around you did not exist. Computers, cell phones, chairs, clothes. Everything had to be created first. Think about it.
Such acts of creation are what is driving change in the world around us. They are the raw source of innovation. But what makes such an act of creation possible?
How does something go from a ‘zero’, nonexistent, ‘impossible’, crazy idea, to a ‘one’, something that is so obvious we take it for granted, affecting the daily lives of millions of people?
Everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use.
— Steve Jobs