The whole point of this course is to give you tools and tricks to come up with more, and better, ideas for your next startup.

This course will bring you a mix of theory, tools, and challenges. It will try to stay away from the dull flavour of typical business books, and instead give you the occasional jolt of the unexpected that is required for creativity.

Once you're through, you'll have a kickass toolkit under your belt that you can use to come up with great business ideas.

But first, ask yourself: 'Why?'

Why start a business? Why start anything? Why go through all this effort ant try to change the world around you? 

Part of it is that it is human nature to try new things. Part of it can be you want to build a flourishing business. Or that you want to learn how the game is played. 

But you need to ask yourself the question and find your own answer. 

The goal you set for yourself will have a big impact on what you will get out of this course. Becoming better at ideation will require you to update some of your own mental operating system and change habits you have practiced for years. What is your answer? 

After all, 

Start your engines!