Module 1. Introduction

What is a Startup Idea? Why do you need one? When is it a good idea? This first (primer) section dives right in with some of the core concepts we'll use throughout the course, and gives you a detailed overview of what's in the rest of the course. 

Module 1. Introduction
Course Overview
Innovation: Going from 'Zero' to 'One' (*)
The Startup Journey
Why it is hard: Inertia and Uncertainty
Search vs Execute
Nine Key Ingredients for a Successful Innovator
It's not magic
The creative process
Don’t be a planoholic
Your Logbook
Checklist - Before you start
Reading List Module 1