Module 3. The Problem you Solve

Let’s face it. The point of view you have defined in the previous model is just a nicely packaged stack of assumptions, since they have not been tested against the real world.

You need to start understanding what the problem you want to solve and your point of view mean to the people that have the problem in the first place: your customers. What do they think?

Learn to fall in love with the problem.
Module 3. The Problem you Solve
Your Point of View as a Mental Model
Curiosity as your Superpower
Understand the problem
Your Customer
Tool: Persona Canvas
Tool: Customer Journey Canvas
Reading List Module 3
A4 Customer Journey.pdf
40.2 KB
A4 Persona Canvas.pdf
43.1 KB
A4 Customer Need Canvas.pdf
31.4 KB
A1 Persona Canvas.pdf
57.8 KB
A1 Customer Journey.pdf
53.1 KB
A1 Customer Need Canvas.pdf
31.4 KB