Design Criteria Scorecard Template
Course: Find Your Next Startup Idea
Learn how to quickly and reliably come up with hundreds of amazing new ideas and business models for your next startup.
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Table of contents
Module 1. Introduction
Module 1. Introduction
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Introduction
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Course Overview
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Innovation: Going from 'Zero' to 'One' (*)
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The Startup Journey
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Why it is hard: Inertia and Uncertainty
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Search vs Execute
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Nine Key Ingredients for a Successful Innovator
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It's not magic
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The creative process
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Don’t be a planoholic
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Your Logbook
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Checklist - Before you start
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Reading List Module 1
Module 2. Goals
Module 2. Goals
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Why?
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What is a ‘good’ startup idea?
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Tool: Ikigai
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Tool: Golden Circle
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Your Starting Point
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Tool: Design Criteria
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Checklist - Module 2
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Reading List Module 2
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A4 Golden Circle Canvas.pdf
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A4 Ikigai Canvas.pdf
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A4 Design Criteria Canvas.pdf
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A1 Golden Circle Canvas.pdf
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A1 Design Criteria Canvas.pdf
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A1 Ikigai Canvas.pdf
Module 3. The Problem you Solve
Module 3. The Problem you Solve
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Your Point of View as a Mental Model
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Curiosity as your Superpower
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Understand the problem
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Your Customer
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Tool: Persona Canvas
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Tool: Customer Journey Canvas
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Reading List Module 3
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A4 Customer Journey.pdf
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A4 Persona Canvas.pdf
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A4 Customer Need Canvas.pdf
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A1 Persona Canvas.pdf
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A1 Customer Journey.pdf
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A1 Customer Need Canvas.pdf
Module 4. Generating Ideas
Module 4. Generating Ideas
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Creativity
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How to Trick Your Brain into going into Creative Mode
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Creativity happens when you get out of the way
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Getting More Ideas
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Exercise: Creativity
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Module 4. Creativity Quiz
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Starting points for Innovation
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Ideation - What If questions.pdf
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Tool: Wall of Ideas
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Example: Robinhood
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Tool: Creative Matrix
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Tool: Business Model Patterns
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A3_Business Model Patterns.pdf
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100 ideas that show up in every ideation session
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Reading List Module 4
Module 5. Filtering Ideas
Module 5. Filtering Ideas
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Filtering Ideas
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Filter Techniques
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Tool: Affinity Map (Clustering)
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Tool: Sorting
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Tool: Risk / Reward Matrix
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Tool: Mini Propositions
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Tool: SWOT Canvas
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Tool: Design Criteria Score Card
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Checklist Module 5
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Reading List Module 5
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Exercise: Validate your Mini Propositions
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Design Criteria Scorecard Template
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A4 SWOT Canvas.pdf
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A1 SWOT Canvas.pdf
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A4 Risk Reward Matrix.pdf
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A1 Risk Reward Matrix.pdf
Module 6. Validating Ideas
Module 6. Validating Ideas
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What is validation?
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Exercise: Back of the Napkin
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Bring on the 'Science'!
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Riskiest Assumptions
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Your Hypothesis
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Define your Experiment
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Prototypes and Types of Experiments
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Finding Respondents
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Data!
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Pivot or Persevere
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Validation and Statistics
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Tool: Riskiest Assumption Canvas
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Tool: Experiment Canvas
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Tool: Experiment Outcome Canvas
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Exercise: Validation Experiment
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Checklist - Module 6
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Reading List Module 6
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Visual Startup Calculator
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A4 Experiment Outcome Canvas.pdf
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A4 Experiment Canvas.pdf
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A1 Experiment Canvas.pdf
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Startup Calculator (Google Sheet)